About Ray Pleva, Creator of Plevalean
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Meet Ray Pleva, Entrepreneur Extraordinaire!
He’s been called “Mr. Cherry” and “The Cherry King.” His friends just call him Ray. And everyone agrees – Ray Pleva has done more for promoting the cherries grown in his home area of Michigan than anyone else in the industry.Ray grew up on a cherry farm in Cedar in Leelanau County, Michigan where his family also ran the local butcher shop. Always a leader and active in the community Ray became nationally known after creating new cherry-enhanced meat products to help improve the market for cherries and keep agriculture as a viable industry in his home community.
How it all Started
Ray’s daughter Cindy became the 1987 Cherry Queen and asked her dad if he couldn’t develop a new product to help promote the sagging cherry industry. That was the start of Cherry Pecan sausage, followed within a few years by his best known meat product, Plevalean. Plevalean combines cherries with 91% lean ground round or ground sirloin to create a juicy, tasty, healthy burger. Plevalean quickly caught the attention of a nation that adored hamburgers yet was becoming increasingly conscious the amount of fat in their diet. Plus, Plevalean is not just leaner than traditional ground beef, it’s safer to grill, it’s tasty and juicy and it lasts longer than plain ground beef.Ray’s enthusiasm and his natural skill as a promoter led him to new celebrity status including appearances on the Oprah Winfrey Show, Home Improvement with Tim Allen, and CNN’s Headline News.
Becoming the World’s Leading Cherryologist
That was just the start of his interest in developing new products using cherries. A natural progression for this born entrepreneur was to look at additional ways the health enhancing feature of cherries could be used and marketed to help the quality of life for people around the globe. Ray began delving more and more into the subject of cherries and their potential health benefits. After five years he convinced Michigan State University to initiate research into the health benefits of tart cherries. The scientific research that Ray started resulted in the discovery of the first antioxidant in tart cherries. MSU’s extended research revealed 16 additional components of antioxidants with high levels of anthocyanins, melatonin and other health enhancing compounds of tart cherries.Today, Ray has invested 18 years of research into a new specialty in complementary and alternative therapy that he has named Cherryology. And in recent years he became convinced that he had only scratched the surface in creating products that use cherries in ways that are consumer friendly with highly desirable life-enhancing benefits.
Creating Cerise Nutraceuticals
That conviction led him to develop the products he now sells under the Cerise label. Ray developed these new innovative consumer products with an eye to creating affordable products of high quality that would help his customers bring their body’s natural systems into balance. Ray’s commitment to quality translates into products that raise the gold standard for the performance of complementary and alternative medicine products. Cerise now offers six products that were designed, as Ray says, to “put the skin and body back into its natural comfort zone for total body rhythm”. The testing and initial sales reports of these six products has resulted in testimonials from numerous people with glowing comments of the efficacy of the lotions, serum, and capsules on a variety of physical complaints. After lengthy and careful research, Ray has combined cherries, emu/kalaya oil with Omega 3, 6 and 9 fatty acids and deep sea, cold water fish oil with Omega 3 fatty acids with other natural nutrients, creating a synergistic effect that helps the body return to harmony and restores the body and skin’s natural comfort levels.Ray’s leadership has opened new horizons for the cherry industry and injected new life into what had been a sagging segment of the economy. He’s has several patents pending on his new cherry enhanced products and is avidly pursing his passion of cherry promotion and developing life enhancing products. Cherries are no longer just a simple food product! As Ray often says, “The little cherry has a touch of gold in it!”
Cerise, a health wave of the future!
www.cherrylotion.com
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| Ray Pleva's Products,
Inc. 9101 South Lake Shore Drive Cedar, Michigan 49621 USA Phone: 231-228-5980 Phone: 231-631-5150 Fax: 231-228-7052 Email: raypleva9101@bignetnorth.net |
Pleva's Meats 8974 S. Kasson St., Box 42 Cedar, Michigan 49621 USA Phone: 231-228-5000 Fax: 231-228-7052 Email: plevas@chartermi.net |